Regardless of where you are in the world, we are keen to design (or redesign) and create your website. We are software and web developers operating in sunny Nelson and Wellington, New Zealand. We understand how to make your website reinforce traditional sales and marketing principles to make your organisation successful.
For us, there is only one good outcome from your visiting our site - that is you contact us. You might glean something from these pages and admire the lovely photo at the top (Nelson and the southern tip of Tasman Bay from near the summit of Fringe Hill), but that's no use to us at all. We want to talk with you! Hopefully you will have confidence in what we are saying and get in touch. That is why we have sprinkled many contact us links around!
There is a lot of information about website development in these pages. We assume you have arrived here because you are establishing or improving your web presence. If there is anything we can clarify or expand on, please contact us.
Contact us now for a free no obligation chat about your web presence.
Currently a significant percentage of website visitors are using small devices, mobile phones and tablets. At the same time desktop screens may be large. Flat screens of 22" - 30" are available and affordable.
This site uses a fluid (or liquid) layout so that the display adjusts according to the screen size in use. If you are viewing this on a laptop or desktop try altering the browser size to see how things change as the width decreases.
Please contact us if you would like to discuss these issues, maybe its time for a redesign?
They even have Android phones in China!
Today, many websites need revamping. They were built years ago and don't compete very well. People browsing the web are using smaller mobile devices and larger monitors. An old "fixed width" layout of 760 - 800 pixels can appear ridiculous on these modern screens. We are happy to re-vitalise your web presence with new ideas and modern techniques.
If you answer "no" to any of the following, please get in touch with us.
A web site redesign can make a big difference to your business. Other questions you may think about are:
We recommend three free open source Content Management Systems (CMS) Drupal, Wordpress and Concrete5 They are written in the PHP programming lanuage and use the MySQL database. Depending on your requirements, one system will be the best fit.
In the LAMP (Linux, Apache, MySql and PHP) hosting arena where most websites begin life, there are several popular CMS's (Content management Systems) to choose from. In our opinion these are Wordpress, Drupal, Joomla and the upcoming Concrete5. Each has their strengths and weaknesses and the decision on which one to use will be based on several factors such as the user's intention and ability to edit content and what extra features are required. For e-commerce Magento is a strong product or there are commerce modules for the previously mentioned CMS's.
We have experience will all these CMS's as well as PHP MVC frameworks that are not specifically CMS's. When performance is crucial we use the Yii framework.
Incidently PHP is the most used server-side language on the Web, powering 77% of all database-driven websites including Facebook and Wikipedia.
Currently the main language of the Internet is English. However English is not the language spoken by most people on the planet. According to Wikipedia it comes in third place behind Chinese (Mandarin) and Spanish.
This site is multilingual, it can switch between English and Spanish. There is no "marketing" reason for this, I don't think I will gain clients from being multilingual. It is an example and quite affordable with any competent Content Management System, in this case Drupal 7.
New Zealand is a particularly mono-lingual country. Our education system (apart from Te Reo) offers languages other than English quite late (usually secondary school) and the languages provided are not useful in terms of our major trading partners. Few websites in the tourisn sector are multilingual, congratulations to those who have made the effort. I believe there is a good case for tourism operators to consider selling themselves to people whose first langauge is not English. Site visitors would be impressed and more likely to take up the products/services offered.
Assuming the entire world understands English is not true and probably impolite.
Please contact us if you would like more information about making your site multilingual.
Get found! - we create search engine friendly sites that assist your search marketing. To briefly thumbnail this extensive subject, there are two main aspects to SEO. Firstly (the easy bit), on page optimization is the area where you have complete control. There is a way to construct pages in terms of hierarchy, meta tags and content fine tuning, which can have a direct affect on search ranking.
Secondly (the hard bit), having other web sites linking to your site. This can happen naturally when other site managers like your site and voluntarily link to it. It can happen by reciprocal linking, a trade between two sites. You can buy links, or offer inducements (a free something) in exchange for a link. Collecting links is time consuming hard work. You can do it yourself or pay someone to do it. Note that the text used in the link is very important. We can collect links for you, or advise you on how to do it yourself. Additional points:
Contact us for a free no obligation consultation.
For a web site to be accessible to the billions of surfers out there, several things must happen. You need:
We can do all of this for you, or you can do all or some yourself. You can pay upfront or pay a monthly amount, we are very flexible!
This is the address of your website, the bit that usually looks like "www" dot "yourSiteName" dot "yourPreferredExtension". "yourSiteName" should be your business name if possible, there are good and bad ways to deal with this, we are happy to advise. "yourPreferredExtension" is the type of site and the country code, eg .org.uk indicates an organisation located in the United Kingdom. Again, there are pros and cons to various extensions, we are happy to advise. Sometimes the domain name you want is not available, so you have to compromise. Its important to think about this carefully. Once you have chosen a Domain name, it needs to be "registered". There are hundreds of domain name registrars in the world. Prices and support vary widely. Your Domain name is valuable and needs to be registered with a trustworthy registrar. You may feel more confident dealing with a local registrar rather than one on the other side of the world. There's no such thing as a free lunch, so be careful of the low price registrars. Having said that, there are low price registrars that are completely reliable, talk to us.
If you are a small company/organisation, you will probably start out on the web using "shared hosting". This is where the web server is shared amongst maybe 1000 clients. This may sound like too much for one web server, but it depends on hardware, software and loadings. Reliable hosting companies would never overload a server so that your site appeared unduly slow or unresponsive. Like Domain name registration, there is a wide variety of hosting pricing and quality. Hosting companies usually offer "reseller" plans which suit web developers who then claim they have their "own" hosting. Just be aware that hosting offered in a particular country may be "reselling" hosting domiciled in another country (typically the USA). You need to ask probing questions to avoid being taken advantage of. If you have too much traffic for shared hosting, you can use semi-dedicated (or virtual private server) hosting or have your own web server. This can be housed at a web hosting company (telehousing) and controlled remotely, or you can have your web server physically on your own premises connected to the internet. If you run your own server, you will need advice on security and how to have minimum outages, we all expect 100% uptime!
Usually, a new site is developed on a local computer and moved to the web server when it is time to "go live". This involves transferring files using ftp (file transfer protocol), setting up robots.txt and maybe .htaccess and if necessary loading database tables.
You can submit your site to search engines or have another site that is already being spidered link to your site. For google, we believe the best way is to submit a google sitemap. If you are not too comfortable with this sort of thing, we can do it for you, just ask.
Web 2.0 is at term coined to describe the "second generation" of web sites. Although regarded as hype by some commentators, we agree with the general thrust of Web 2.0. Web sites are becoming more sophisticated, and to be competitive, a site needs to engage the visitor. This means a dynamic site with features such as polls, surveys, newsletters, and a discussion forum. It is also common now for the owner to maintain a "blog", a web log or diary. Briefly, Web 2.0 means:
For example, Amazon allows their visitors to write book reviews, which they publish. These reviews may be highly critical, which you may think would hurt their sales. But Amazon is doing more business because they are seen as a more trustworthy company. Amazon has harnessed the book buying community to increase their business in an innovative way.
We think adhering to standards is a good idea. Standards exist in many aspects of life, usually to ensure safety and minimum quality. The W3C (World Wide Web Consortium) provides online validators where any site's markup may be checked. Rolls-Royce is a brand name that oozes quality, they produce luxury cars and ultra-reliable jet engines. This was the W3C's verdict on the Rolls-Royce web site on 7 Dec 2011.
Now this looks worse than it actually is, often fixing the first error eliminates many following errors. Many well known sites produce hundreds of errors. Does it matter, they seem to work OK and appear well ranked in search engine results?
Relating cause and effect regardng things on the internet is notoriously difficult, but we believe if all other factors are equal, then standards compliant sites rank better than non-compliant ones. This is our validation on 24 December 2007. Yay!
In December 2011 this site was upgraded to use html5. Currently, the W3C validator finds errors with most html5 sites. Checking by using other validators confirms that our site is valid html5.
We do contract software development, using object oriented design and programming where possible.
Contact us for a free no obligation chat about your software requirements.
Offshore development welcomed. Our low hourly rate, the weak NZ$ and our "English as first language culture", means we are an economic and "easy to communicate with" option you should consider. Although India offers incredibly cheap software development, the difficulty in communicating your requirements can be overwhelming.
Remember the old saying:- "Of course it is foolish to pay too much, but it may be unwise to pay too little!"
We are familiar with the Drupal CMS (Content Management System) and offer competitive Drupal developer consultancy. Drupal is an extremely flexible CMS, that we can quickly tailor to your requirements. We configure the site, enable and configure approriate modules and modify themeing to suit. We use CCK and views extensively for structured content.
Because it is such a flexible system, it often seems complicated when first encountered. There is a learning curve for newcomers.
With our years of experience, we can efficiently deploy a Drupal site giving you a "state of the art" CMS.
Additionally the Drupal open source project offers -
We are active on the Drupal forums, assisting where we can. As early adopters, our drupal.org user id is 28,nnn and dates back to 2005. A new user today gets a user id above 1,600,000.
While being involved with web sites, we have come across several situations that you should be wary of.
We find these books incredibly useful.
Purple Oar Software is Paul Roper, previously a tutor at a provincial tertiary Institute of Technology, who is available to provide Information Technology consultancy. I work closely with other independent peers (such as copywriters and graphic artists) as required. The use of "we" throughout this web site means appropriate associates and myself. I have taught a range of Information Technology subjects at Diploma and Degree level and have a particular interest in web site development. Recently I have delivered dynamic web development courses in China.
Website development requires many skills such as:
This acceptance of ScrypTik is testimony to our technical competence, however the most significant factor with the ScrypTik web site is how we rank highly in search engines (particularly Google) for a range of key phrases. These search engine optimisation skills honed by Purple Oar Software in developing this site, are applied to all client sites. Note, we have never bought advertising or links for ScrypTik. We sell advertising using the Google Adsense program on the site, and Google pay us.